A complex but easily recognisable visual system combining fairy-tale illustrations and hand-drawn typography. Magical animal characters invite us to taste the teas collected in various regions of Russia. Colored stripes and elements differentiate the flavors, while the floral aspects hint at honey, which is both an ingredient of the product and the primary business of the manufacturer.

Illustration: Vera Zvereva, Maria Ponomareva
Idea / Art Direction: Maria Ponomareva
Design: Maria Ponomareva, Maria Mordvintseva-Keeler
3D Visualisation: Pavel Gubin